MEDICAL TECHNOLOGIES

Smart Surgery

Client: Synaptive Medical
Services: Animation and CG RenderingInteractive, XR and Web

Synaptive Medical’s cutting-edge surgery technology lineup was demonstrated through compelling visualizations in the form of renderings, video and interactive media by Cicada Design.

Synaptive’s systems allow surgeons to pre-plan brain operations using 3-dimensional data with their proprietary MRI technology, and subsequently perform the operations while being tracked in real-time to increase the accuracy and speed of surgeries. This revolutionary technology was to be presented to surgeons throughout North America in the hopes of their adopting the systems in their local hospitals.

Interactive
Operating Room

An immersive interactive application was developed by Cicada to showcase the Brightmatter product line in-situ in an operating room. This became central at the CNS (Congress of Neurological Surgeons) annual meeting in Boston to demonstrate the capabilities of Synaptive’s product line.

The animation was an even bigger hit than we imagined – it appeared at 4 touchpoints on the booth, including on the monitor of Modus V. The interactive OR looked fantastic on the 55” touch screens on the show floor, and was used as a tool to walk surgeons through workflow while our demo stations were busy.
Amanda McCusker
Visual Design Lead, Synaptive Medical

Marketing Presentation
Video

Along with imagery and an interactive application, the marketing video helped to describe the capabilities of the system to experienced surgeons to demonstrate their use in the future of surgery. A key feature of this was to showcase the Modus V robotically-controlled digital microscope and its range of motion as an assistive tool in various surgical approaches and workflows.

Integrated Product Line

In a collaboration with Synaptive Medical’s visual design and marketing team, Cicada Design helped develop the best solutions to showcase their new surgery technologies. This involved developing high quality images to demonstrate the capabilities of Synaptive’s product line.

Surgical Demonstration
Video

A detailed video was created to show the Modus V, a roboticaly-controlled digital microscope, in action in a surgical setting. Specialized animations were created by rigging the 3D models of both the robotics as well as surgeons to create an accurate portrayal of the system in use.

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Behind the
Scenes

Cicada’s digital imagery and animation became a central feature in public engagement sessions, used on screen, print, web and social media to excite the community about the possibilities for the Lakeview site. In turn this encouraged feedback to assist the design team in refining the plan to best suit the future residents and visitors.

Putting it in Context

A playful graphic language was developed to show the features of the office tower, it’s location within Austin, and proximity to the highlights and amenities of the area.

 

By clarifying the visual style and graphic animation, information was made integral to the CG camera movements, and information became easy to understand.

 

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