Synaptive Medical’s cutting-edge surgery technology lineup was demonstrated through compelling visualizations in the form of renderings, video and interactive media by Cicada Design.
Synaptive’s systems allow surgeons to pre-plan brain operations using 3-dimensional data with their proprietary MRI technology, and subsequently perform the operations while being tracked in real-time to increase the accuracy and speed of surgeries. This revolutionary technology was to be presented to surgeons throughout North America in the hopes of their adopting the systems in their local hospitals.
Interactive
Operating Room
An immersive interactive application was developed by Cicada to showcase the Brightmatter product line in-situ in an operating room. This became central at the CNS (Congress of Neurological Surgeons) annual meeting in Boston to demonstrate the capabilities of Synaptive’s product line.
Marketing Presentation
Video
Integrated Product Line
In a collaboration with Synaptive Medical’s visual design and marketing team, Cicada Design helped develop the best solutions to showcase their new surgery technologies. This involved developing high quality images to demonstrate the capabilities of Synaptive’s product line.
Surgical Demonstration
Video
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Behind the
Scenes
Cicada’s digital imagery and animation became a central feature in public engagement sessions, used on screen, print, web and social media to excite the community about the possibilities for the Lakeview site. In turn this encouraged feedback to assist the design team in refining the plan to best suit the future residents and visitors.
Putting it in Context
A playful graphic language was developed to show the features of the office tower, it’s location within Austin, and proximity to the highlights and amenities of the area.
By clarifying the visual style and graphic animation, information was made integral to the CG camera movements, and information became easy to understand.