Rising Above Limits

Discover the newest addition to Austin’s skyline, an iconic office building located in the heart of the city’s vibrant core. This modern commercial space offers contemporary amenities designed to meet the needs of today’s workforce. Cicada’s expertly produced marketing video brings the building to life with fluid camera movement, CG, drone footage, and dynamic green screen visuals. Set to an upbeat rock score, the video follows the day-in-the-life of a millennial employee, capturing the seamless blend of work, leisure, and social spaces within the tower. Perfectly positioned for businesses looking to thrive in Austin’s energetic downtown.

I could seriously watch this video over and over again. The music is powerful and pulls you in from the beginning. Made to market a new high-rise office building in downtown Austin, Texas, what makes this video unique is how it truly presents the building through a tenant’s eyes – from the inside out.

Kendall Guinn

Chief Marketing Officer, AQUILA Commercial

Building
Narrative

Cicada oversaw casting and creative direction for a green screen video shoot designed to bring future tenants to life within the new building’s spaces. Using a motion-controlled camera slider system, the precise movements
captured during the green-screen shoot were seamlessly transferred to digital environments, creating a dynamic and immersive experience.
This innovative approach gives viewers a realistic sense of the building’s atmosphere and the lifestyle it supports.

Behind the
Scenes

On set at the green screen shoot, the production team meticulously captured the actors’ performances, ensuring every movement was perfectly aligned with the virtual environment. This process involved seamlessly combining live-action green screen footage with a computer-generated (CG) environment, creating a cohesive visual experience. By merging real-world performances with Digital settings, the final video gives viewers a highly immersive look at the future spaces within the new building.

View From
Above

Our team directed on-site drone camera shoots around Austin, capturing 360-degree stills and video. These visuals were carefully tracked and composited to seamlessly integrate the future office tower into its real surroundings, blending the digital structure with the vibrant cityscape.

Cicada’s digital imagery and animation became a central feature in public engagement sessions, used on screen, print, web and social media to excite the community about the possibilities for the Lakeview site. In turn this encouraged feedback to assist the design team in refining the plan to best suit the future residents and visitors.

Putting it in Context

A playful graphic language was developed to highlight the office tower’s features, its prime location in Austin, and its proximity to key amenities. By refining the visual style and incorporating graphic animations, the information was seamlessly integrated into the CG camera movements, making the details clear and easy to understand.

Explore other
Projects

A motion graphic animation of the proposed plan guides viewers through the overall structure of Lakeview Village and the key locations that demonstrate it’s design as a complete community.