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BRANKSOME HALL

Fundraising for Future Education

Location: Toronto, Canada
Client: Branksome Hall
Branding: Bruce Mau Design
Architecture: MJMA
Services: Animation and CG Rendering • Brand and Content Strategy • Interactive, XR and Web • Print and Graphic Design • Sales Centres, Activations and Exhibits
MakeWay exhibit

Branksome Hall, an independent day and boarding school for girls in Toronto, sought out Cicada to assist with their MAKE WAY campaign; a fundraising intiative for their new iCAST facility. This endeavor, the Innovation Centre and Studio Theatre, will further demonstrate Branksome Hall as a leader in STEM education.

For the Fundraising event, Cicada developer modular exhibit displays with custom branded graphics that celebrate Branksome Hall’s history and future vision for the iCAST addition, integrating VR, video and touch screen elements into the overall experience.

Adding New
Dimension to
the Brand

The graphic design for the exhibits is built on the identity and visual system established by Bruce Mau Design. Our team translated these elements into experienital aspects, both in print and digital, by incorporating narrative development, 3D design visualizations, photography and a comprehensive graphic narrative.
Branksome Hall Graphic Design Examples for Make Way Fundraising Campaign Events by Cicada Design for Branksome Hall. Toronto, Ontario, Canada
Thematic elements defined the separate stations of the exhibit to showcase Branksome Hall’s history, school vision, the iCAST facility itself, and calls to action to become engage in the campaign. All of this is built on the brand identity to make the exhibits and campaign a cohesive communications package.

Experience
The Future

Building on digital media our team created, including VR image creation, visualization and animation, the experience of the future iCAST facility was expanded to touch screens and branded VR headsets, allowing multiple touchpoints for visitors to explore the project and campaign initiative.
Man interacts with Branksome Hall iCAST building Virtual Tour by Cicada Design for Branksome Hall Toronto, Ontario, Canada

iCAST: Building
the School’s
Image

The visualization of the iCAST building were instrumental in communicating the scale and impact the new facility will have in STEM education. The striking design features of the multiple spaces are celebrated in the expanded media deliverables including renderings, animation and virtual reality.

Branksome Hall Interior Rendering of Pitch Space in Future iCAST Building by Cicada Design for Branksome Hall Toronto, Ontario, Canada
Branksome Hall Exterior Rendering of iCAST Building and Bridge by Cicada Design for Branksome Hall Toronto, Ontario, Canada
Branksome Hall Exterior Rendering of iCAST Building Entrance by Cicada Design for Branksome Hall Toronto, Ontario, Canada

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Behind the
Scenes

Cicada’s digital imagery and animation became a central feature in public engagement sessions, used on screen, print, web and social media to excite the community about the possibilities for the Lakeview site. In turn this encouraged feedback to assist the design team in refining the plan to best suit the future residents and visitors.

Putting it in Context

A playful graphic language was developed to show the features of the office tower, it’s location within Austin, and proximity to the highlights and amenities of the area.

 

By clarifying the visual style and graphic animation, information was made integral to the CG camera movements, and information became easy to understand.

 

Let's Work
Together

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