Lakeview Village will be a 177-acre mixed use waterfront community in Mississauga, Canada. The partners needed to communicate a unified vision to the city, community and stakeholders.
Cicada has been a long-standing partner in
media production and experience design developing interactive content to showcase
the development within the Lakeview Village Discovery Centre. Mediawalls and a large scale masterplan model were guided by Cicada’s design input to create dynamic lighting performances controlled by a tablet interface, relfecting thematic pillars of the community’s vision.
Activating
Community
Engagement
Masterplan Model
Digital + Physical
A combined digital and physical model became a principal mode of explaining the multiple layers of the project’s design. It became an excellent speaking point for visitors and the design team alike. A translucent 3D-printed model mounted to a custom acrylic surface on a large digital screen allows the model itself to be illuminated through different elements of the video presentation below unfold.
Immersive Media
Onsite + Online
Multi-media digital content continues to be valuable for further engagement, including branded videos, VR productions and interactive 3D models to grasp both scale and community features to be enjoyed at Lakeview. We continue to re-envision these assets as new types of experiences, including on-site AR tours and 360 projection environments, leveraging the immersive qualities of the media into new touch points.
Virtual Village
An interactive overview of the masterplan was created as a webGL based environment. Incorporating detailed imagery, 360 media and detailed pop-up information, the map allows users to explore Lakeview Village in its entirety, while using a curated overview to keep the experience accessible and engaging. The experiences come full circle going by engaging the community through events and online.
Explore other
Projects
Behind the
Scenes
Cicada’s digital imagery and animation became a central feature in public engagement sessions, used on screen, print, web and social media to excite the community about the possibilities for the Lakeview site. In turn this encouraged feedback to assist the design team in refining the plan to best suit the future residents and visitors.
Putting it in Context
A playful graphic language was developed to show the features of the office tower, it’s location within Austin, and proximity to the highlights and amenities of the area.
By clarifying the visual style and graphic animation, information was made integral to the CG camera movements, and information became easy to understand.